Author: Zinah Nur Sharif

DIFFERENT DIRECTION

I’ve started blogging at the age of 21 in 2010, utilising blogger.com as a platform to showcase my creativity. The intentions were to merely show what I love, what relates to my lifestyle as a muslim woman and how I dress. There wasn’t a masterplan behind it, I didn’t think much of it. I was in my second year of university doing my bachelors degree. Somehow, two years later, it became bigger than I have anticipated, took a direction that seemed accidental and coincidental rather than planned. I kept going with it, as I was exploring possibilities of what I would like to do career wise. I enjoyed doing editorials, I had a thrill of meeting new people, I have discovered new communities and I made new friends. It was all exciting…until it wasn’t. Up until 2014, I’ve been consistent, I decided to create a self-named label and focus more on that. I’m sure we’ve all been at a place where we thought we had a passion for something. That was my place then, I …

SMALL PLEASURES: FASHION’S SIMPLE PIECES

For Fashion Moodz Small Pleasures: Fashion’s Simple Pieces Abstract: When it comes to fashion, we often focus on the grandiose and lavish pieces that are theme focused. They bring us great pleasure but in the next season we are yet again seeking another form of very large pleasures from new ‘it items’. Our focus shifts from one trend to another, pursuing a temporary thrill provided by those fashion pieces or trends. But while doing so, we are overlooking the small pleasures in fashion. The pieces that have a staple silhouette, have historical connotations and were once pioneering during their inceptions. The very pieces that will always remain timeless, classic and essential. Read more here.  Styling and Words | Zinah Nur Sharif Photography | Ty Faruki Makeup | Zinah Nur Sharif Model | Zinah Nur Sharif

NEW YEAR: A TRANSPARENT WARDROBE

For Fashion Moodz New Year: A Transparent Wardrobe Abstract: How often have you read « New Year, New Me » or something along the lines of refreshing your wardrobe? It’s great to have the motivation to refresh your wardrobe in a way befitting to you. But what’s more important is to invest in personal style with quality pieces that are also gentle to the planet. Sustainability is not just limited to how our clothes are produced, but also who makes them, where they come from and how ecological their disposal will be. Read more on here.  Styling and Words | Zinah Nur Sharif Photography | Ty Faruki Makeup | Safiyah M Model | Olivia Ancell (Body London)

FASHIONED BY NATURE

For Fashion Moodz Fashioned by Nature: The V&A Exhibition Certain trends can shape the way we view fashion. It’s not necessarily always about aesthetic trends; it can be cultural, social, political and in this very case environmental. As you may have noticed certain brands are heading towards are more sustainable productions and operations. Gucci has banned the use of fur, Kering group brands are encouraged to use eco-friendly packaging & boutique interiors and now Chanel has followed suit by banning the use of exotic leather and fur. Sustainable and ethical fashion should not be a mere trend, but it is pressingly needed. Read more on here. 

HEADSCARVES AND HYMENS

For Amaliah.com Book Review: ‘Headscarves and Hymens: Why the Middle East Needs a Sexual Revolution’ by Mona Eltahawy Abstract: I was meant to read this book as part of my master’s dissertation in 2016. Somehow, I didn’t have the heart to face what I assumed to be an anti-headscarf book. I completed my dissertation and didn’t have the courage to even open it once. Two years later, I went out of my way to purchase the book; consciously spontaneous but subconsciously always in my mind. Read more on here. Styling and Words | Zinah Nur Sharif Photography | Ty Faruki Makeup | Safiyah M Model | Olivia Ancell (Body London)

REMOVING THE HIJAB

For Huffington Post UK Removing The Hijab Doesn’t Make You A Bad Muslim Abstract: Who could have ever imagined that a piece of cloth could uphold such significant power? We are used to connecting the headscarf with religious obligation, so it only seems logical to think of religion presiding over how Muslim women should dress. However, only some focus on the political, social and cultural influence it conveys. Read more on here.  Styling and Words | Zinah Nur Sharif Photography | Ty Faruki Makeup | Safiyah M Model | Simona Bajorinaite

CHRISTIAN DIOR

My love for Christian Dior Couture is quite immense, I just had to join the company to build an experience and understanding. As previously mentioned, I based an entire masters unit on the brand and also based my research around Dior for my dissertation. I’ve attended three major exhibition, went to as many boutiques as possible and even watched Dior and I film thrice (in cinema and on Amazon Prime). I liked the general team spirit and liked most people I was working with. However, for me it was best to love it from a distance… I have been working at Christian Dior Couture since July 2017 and have managed to extend and develop my skills within luxury client service, operations, administrative, communication and organisation skills. During my annual PCR (within 4months of joining the business), I have exceeded my performance on certain aspects including UPT (1.45/1.35), scarves (£17,000/£16,000), exotics (15 units/3-4 units a month) and client capture rate (94%). A year within my role I have achieved £1 Million in sales and have won …

MASTERS

The MA Strategic Fashion Marketing provided a learning environment in which business graduates could develop both creative and strategic skills in fashion marketing and management. It had an established record of recruiting high calibre international and home/EU students who predominately go on to develop successful middle management fashion marketing careers across the fashion industry spectrum. I did units in: Business Strategies (for Burberry) Branding (for Christian Dior) Research Methodology (in preparation to final dissertation) Collaborative Unit (with Art of Publishing) International Business Strategies (for Manolo Blahnik) Marketing Communications (for Reiss) Masters Dissertation looking at the GCC market & analysing the marketing communications methods in print publications. Main focus was Muslim women as luxury clients and how to utilise the regulations loopholes in advitorial, editorial and advertising Brands that I have also studied across those units included: Louis Vuitton Chanel Prada Gucci Elie Saab Uniqlo Marks & Spencer Styling and Words | Zinah Nur Sharif Photography | Ty Faruki Makeup | Safiyah M Model | Simona Bajorinaite  

THE TELEGRAPH FILM

This was a collaborative work with The Telegraph, unveiling the subject of Modest Fashion in a video format. My monologue can be seen in the first half of the film. Meet the influencers bringing modest fashion to the mainstream MODEST FASHION from Emma Nichols on Vimeo. From high-end designers to bloggers and vloggers, in this film, we speak to the influencers who are presenting modest-inspired clothing such as the hijab, the abaya, the burka and the burkini in a new and exciting light. With designer fashion houses including Dolce & Gabbana and DKNY and high street staples Zara and Mango all releasing bespoke modest fashion collections, the integration of the movement into the mainstream is opening doors for leading innovators in the industry. More on telegraph.co.uk