Author: Zinah Nur Sharif

FASHIONED BY NATURE

For Fashion Moodz Fashioned by Nature: The V&A Exhibition Certain trends can shape the way we view fashion. It’s not necessarily always about aesthetic trends; it can be cultural, social, political and in this very case environmental. As you may have noticed certain brands are heading towards are more sustainable productions and operations. Gucci has banned the use of fur, Kering group brands are encouraged to use eco-friendly packaging & boutique interiors and now Chanel has followed suit by banning the use of exotic leather and fur. Sustainable and ethical fashion should not be a mere trend, but it is pressingly needed. Read more on here. 

HEADSCARVES AND HYMENS

For Amaliah.com Book Review: ‘Headscarves and Hymens: Why the Middle East Needs a Sexual Revolution’ by Mona Eltahawy Abstract: I was meant to read this book as part of my master’s dissertation in 2016. Somehow, I didn’t have the heart to face what I assumed to be an anti-headscarf book. I completed my dissertation and didn’t have the courage to even open it once. Two years later, I went out of my way to purchase the book; consciously spontaneous but subconsciously always in my mind. Read more on here. Styling and Words | Zinah Nur Sharif Photography | Ty Faruki Makeup | Safiyah M Model | Olivia Ancell (Body London)

REMOVING THE HIJAB

For Huffington Post UK Removing The Hijab Doesn’t Make You A Bad Muslim Abstract: Who could have ever imagined that a piece of cloth could uphold such significant power? We are used to connecting the headscarf with religious obligation, so it only seems logical to think of religion presiding over how Muslim women should dress. However, only some focus on the political, social and cultural influence it conveys. Read more on here.  Styling and Words | Zinah Nur Sharif Photography | Ty Faruki Makeup | Safiyah M Model | Simona Bajorinaite

CHRISTIAN DIOR

My love for Christian Dior Couture is quite immense, I just had to join the company to build an experience and understanding. As previously mentioned, I based an entire masters unit on the brand and also based my research around Dior for my dissertation. I’ve attended three major exhibition, went to as many boutiques as possible and even watched Dior and I film thrice (in cinema and on Amazon Prime). I liked the general team spirit and liked most people I was working with. However, for me it was best to love it from a distance… I have been working at Christian Dior Couture since July 2017 and have managed to extend and develop my skills within luxury client service, operations, administrative, communication and organisation skills. During my annual PCR (within 4months of joining the business), I have exceeded my performance on certain aspects including UPT (1.45/1.35), scarves (£17,000/£16,000), exotics (15 units/3-4 units a month) and client capture rate (94%). A year within my role I have achieved £1 Million in sales and have won …

MASTERS

The MA Strategic Fashion Marketing provided a learning environment in which business graduates could develop both creative and strategic skills in fashion marketing and management. It had an established record of recruiting high calibre international and home/EU students who predominately go on to develop successful middle management fashion marketing careers across the fashion industry spectrum. I did units in: Business Strategies (for Burberry) Branding (for Christian Dior) Research Methodology (in preparation to final dissertation) Collaborative Unit (with Art of Publishing) International Business Strategies (for Manolo Blahnik) Marketing Communications (for Reiss) Masters Dissertation looking at the GCC market & analysing the marketing communications methods in print publications. Main focus was Muslim women as luxury clients and how to utilise the regulations loopholes in advitorial, editorial and advertising Brands that I have also studied across those units included: Louis Vuitton Chanel Prada Gucci Elie Saab Uniqlo Marks & Spencer Styling and Words | Zinah Nur Sharif Photography | Ty Faruki Makeup | Safiyah M Model | Simona Bajorinaite  

THE TELEGRAPH FILM

This was a collaborative work with The Telegraph, unveiling the subject of Modest Fashion in a video format. My monologue can be seen in the first half of the film. Meet the influencers bringing modest fashion to the mainstream MODEST FASHION from Emma Nichols on Vimeo. From high-end designers to bloggers and vloggers, in this film, we speak to the influencers who are presenting modest-inspired clothing such as the hijab, the abaya, the burka and the burkini in a new and exciting light. With designer fashion houses including Dolce & Gabbana and DKNY and high street staples Zara and Mango all releasing bespoke modest fashion collections, the integration of the movement into the mainstream is opening doors for leading innovators in the industry. More on telegraph.co.uk  

LOUIS VUITTON

I remember transitioning from Burberry to Louis Vuitton, which was quite the change for me. The brands are not even on the same spectrum nor did they have much in common, besides the patent canvas (to which Louis Vuitton uses a more sophisticated method). This is where I have really mastered my skills in luxury fashion, learned about business ventures and models and it really supported my masters course. It is a very fascinating brand to which I am still in wonderment of. It was a pleasure to be part of the Louis Vuitton family and be part of LVMH. Though I yearned to be part of Christian Dior. Admittedly my number one favourite brand to this day. In Louis Vuitton, I was the ready-to-Wear & accessories specialist, strategically building & maintaining client relationships, which also involved developing relations & cultivation. I also assisted with in store events, Client Relations Management data and weekly reports. Role also include in-store administrations (opening,closings & banking), CRM, use of RMS software & assist in morning team trainings.  

FREYA MAGAZINE

To Veil Growing up in a European village where I naturally stood out due to my race, people treated me differently and saw me differently. Somehow in their ignorant minds, they could not grasp that there are different races in this colourful world and it bewildered them even more when I started wearing the hijab. It was quiet an experience having to face those kind of people, being asked questions I myself didn’t have answers to back then, getting teased by school kids and starred at by strangers. I knew I was different due to my appearance, but I never understood how I was made to feel different due to my character and personality, when in reality I was just like any other average kid. It vexed me how people had the sense to prejudge me due to a piece of cloth before I even opened my mouth. Of course, in due time I have learned that the hijab is more than a mere piece of cloth; it carries symbolism of religion, culture and even …

JET SET BEAUTY

Interview for Muslim Beauty  JET SET BEAUTY | ZINAH NUR SHARIF Where do I begin? I feel as though any way I introduce Zinah Nur Sharif wouldn’t do enough justice to capture her essence – she is effortlessly cool, steal-her-entire-wardrobe kinda stylish and if I were forced to mention just one thing I love about Zinah, it would be that she is just a breath of fresh air. In the years I’ve worked with and have been friends with her, I’ve come to find that there are very few people out there with the same work ethic, determination, passion and creativity as Zinah; spend a day with her and I’m willing to wager that you’ll leave buzzing and inspired! Read more here. Words | Hafsa Issa-Salwe and Zinah Nur Sharif Photography | Jihan Nur Sharif