All posts filed under: Creative Direction


ZINAH Signature Collection 2015 ZINAH was a London based fashion house founded by the fashion designer Zinah Nur Sharif. Her interest in the amalgamation of fashion and modesty, combined with her fascination of natural fabrics, particularly silk has led her into specialising in handcrafted scarves. Respecting tradition of haute couture, all ZINAH products were gently handmade in London. The brand only used finest and most genuine materials with sincerity to reach true luxury. Swarovski Elements are the only embellishments used for designing some of the most beautiful pieces. As a British fashion house, ZINAH yearned to enlighten the British culture and diversity as a wealth and a source of inspiration. The British fashion house characterised femininity in its pure form celebrating the true beauty of women. The brand used creativity as a universal language to inspire women to express their style identity. The brand to endeavoured authenticity and creatively expressed elegance through the creation of both innovative and refined scarves. more on Styling and Words | Zinah Nur Sharif Photography | Ty Faruki Makeup | Safiyah M Model | …


Fashion Editorial for COAZ Magazine October 2013 Issue: Japonica, a theme based around East Asian Muslims, their cultural identity and social settings surrounding Islam. This was the second and last pilot issue of COAZ magazine. Styling and Words | Zinah Nur Sharif Photography | Ty Faruki Makeup | Safiyah M Model | Mandy Trung Photoshoot Assts | Jihan Nur Sharif


Fashion Editorial for COAZ Magazine September 2013. This was an independent project to launch two trial digital magazines focusing on modesty fashion, muslim women and themes surrounding these two subjects. Styling and Words | Zinah Nur Sharif Photography | Ty Faruki Makeup | Safiyah M Model | Poppy Kerr Photoshoot Assts | Jihan Nur Sharif It was a pilot magazine, interactive PDF with active links, we had J.Crew, Reiss and Ted Baker amongst others advertising with us. It was mainly focusing on modest fashion, beauty and creativity. We encouraged freelance writers, designers & boutiques to join us and work with us. Any designers or boutique would have had the option to list their products with us with little commission. Confession of a Zaraholic was in association with ZINAH. Confession of a Zaraholic was an online boutique consisting of handpicked modest clothes presented in the style of a digital fashion magazine for the modern Muslim woman. The pages of COAZ included high fashion editorials with purchasable one-off fashion content & products via worldwide delivery. The new digital …


Luxury scarves and accessories designer Zinah Nur Sharif started her love affair with fashion 10 years ago with an early introduction to fashion illustration moving on to fashion design technology later in college and university years. Zinah & Fashion are still happily involved to this present day. With her first design made in July 2006, Zinah had the ultimate vision of creating elegant, feminine and luxury scarves. With an eagerness to fulfill her vision, Zinah studied fashion design and specialized in graphic design on a degree level. Zinah started running a blog in July 2010 that has been a supportive platform to showcase her love for fashion and it has been kept updated with fashion photography, whimsical style tales, frills, pretty words and wonderful things.  The label ZINAH was born in June 2012 on a very small scale and exclusively catering to private clients, creating haute couture scarves. ZINAH started evolving in the background scene and is finally ready to be introduced to the world. Respecting tradition of haut couture, ZINAH only uses finest and most genuine materials with …


Japanese inspired collection by ZINAH Designed & tailored by Zinah Nur Sharif using silk chiffon, silk organza, satin silk, cotton and polyester. Styling | Zinah Nur Sharif Photography | Alessia Gammarota Photoshoot Assts | Jihan Nur Sharif, Noura Abdullahi I’ve somehow had an obsessive admiration for anything relating to Japan. So I’ve created a collection inspired by certain fabrics, colours and patterns connecting to orientalism. I have designed and made this collection during a time where I wanted to be acknowledge for my skills and creativity, rather than Muslim identity. I desperately wanted to be separated from my craft that I’ve failed to see the celebratory aspect of it all. At least my creativity flourished whilst I was on a journey of self-discovery.