All posts filed under: Portfolio

CHRISTIAN DIOR

My love for Christian Dior Couture is quite immense, I just had to join the company to build an experience and understanding. As previously mentioned, I based an entire masters unit on the brand and also based my research around Dior for my dissertation. I’ve attended three major exhibition, went to as many boutiques as possible and even watched Dior and I film thrice (in cinema and on Amazon Prime). I liked the general team spirit and liked most people I was working with. However, for me it was best to love it from a distance… I have been working at Christian Dior Couture since July 2017 and have managed to extend and develop my skills within luxury client service, operations, administrative, communication and organisation skills. During my annual PCR (within 4months of joining the business), I have exceeded my performance on certain aspects including UPT (1.45/1.35), scarves (£17,000/£16,000), exotics (15 units/3-4 units a month) and client capture rate (94%). A year within my role I have achieved £1 Million in sales and have won …

MASTERS

The MA Strategic Fashion Marketing provided a learning environment in which business graduates could develop both creative and strategic skills in fashion marketing and management. It had an established record of recruiting high calibre international and home/EU students who predominately go on to develop successful middle management fashion marketing careers across the fashion industry spectrum. I did units in: Business Strategies (for Burberry) Branding (for Christian Dior) Research Methodology (in preparation to final dissertation) Collaborative Unit (with Art of Publishing) International Business Strategies (for Manolo Blahnik) Marketing Communications (for Reiss) Masters Dissertation looking at the GCC market & analysing the marketing communications methods in print publications. Main focus was Muslim women as luxury clients and how to utilise the regulations loopholes in advitorial, editorial and advertising Brands that I have also studied across those units included: Louis Vuitton Chanel Prada Gucci Elie Saab Uniqlo Marks & Spencer Styling and Words | Zinah Nur Sharif Photography | Ty Faruki Makeup | Safiyah M Model | Simona Bajorinaite  

LOUIS VUITTON

I remember transitioning from Burberry to Louis Vuitton, which was quite the change for me. The brands are not even on the same spectrum nor did they have much in common, besides the patent canvas (to which Louis Vuitton uses a more sophisticated method). This is where I have really mastered my skills in luxury fashion, learned about business ventures and models and it really supported my masters course. It is a very fascinating brand to which I am still in wonderment of. It was a pleasure to be part of the Louis Vuitton family and be part of LVMH. Though I yearned to be part of Christian Dior. Admittedly my number one favourite brand to this day. In Louis Vuitton, I was the ready-to-Wear & accessories specialist, strategically building & maintaining client relationships, which also involved developing relations & cultivation. I also assisted with in store events, Client Relations Management data and weekly reports. Role also include in-store administrations (opening,closings & banking), CRM, use of RMS software & assist in morning team trainings.  

SIGNATURE

ZINAH Signature Collection 2015 ZINAH was a London based fashion house founded by the fashion designer Zinah Nur Sharif. Her interest in the amalgamation of fashion and modesty, combined with her fascination of natural fabrics, particularly silk has led her into specialising in handcrafted scarves. Respecting tradition of haute couture, all ZINAH products were gently handmade in London. The brand only used finest and most genuine materials with sincerity to reach true luxury. Swarovski Elements are the only embellishments used for designing some of the most beautiful pieces. As a British fashion house, ZINAH yearned to enlighten the British culture and diversity as a wealth and a source of inspiration. The British fashion house characterised femininity in its pure form celebrating the true beauty of women. The brand used creativity as a universal language to inspire women to express their style identity. The brand to endeavoured authenticity and creatively expressed elegance through the creation of both innovative and refined scarves. more on http://www.zinahns.com Styling and Words | Zinah Nur Sharif Photography | Ty Faruki Makeup | Safiyah M Model | …

BURBERRY

I have had the pleasure of working for and with Burberry from 2013 to 2016, where I have learned my first set of skills in luxury fashion and luxury retail business. It was a little alien and strange to have been the only person with the headscarf during my time. However, I have worked with one of the best teams who were supportive, welcoming and friendly. I made great friends whom I am still friends with. Of course it wasn’t all rainbow and sunshine across those three years, but that’s natural and stands true to any work environment. Some of my role included training in-house staff on company products, creating presentation aligned with company guidelines, one-to-one staff training to help improve sales & figures and managing beauty stock, sales, figures and reports. Analyse sales reports and data. Part of my role was to coordinate in-store PR, organise beauty in-store events, hosting beauty refreshers and cultivating guests/clients. Achieved highest Client Value Relations (CVR & CRM) score in London (57%). I’ve learned so much about the Burberry …

COAZ ISSUE II

Fashion Editorial for COAZ Magazine October 2013 Issue: Japonica, a theme based around East Asian Muslims, their cultural identity and social settings surrounding Islam. This was the second and last pilot issue of COAZ magazine. Styling and Words | Zinah Nur Sharif Photography | Ty Faruki Makeup | Safiyah M Model | Mandy Trung Photoshoot Assts | Jihan Nur Sharif

COAZ MAGAZINE

Fashion Editorial for COAZ Magazine September 2013. This was an independent project to launch two trial digital magazines focusing on modesty fashion, muslim women and themes surrounding these two subjects. Styling and Words | Zinah Nur Sharif Photography | Ty Faruki Makeup | Safiyah M Model | Poppy Kerr Photoshoot Assts | Jihan Nur Sharif It was a pilot magazine, interactive PDF with active links, we had J.Crew, Reiss and Ted Baker amongst others advertising with us. It was mainly focusing on modest fashion, beauty and creativity. We encouraged freelance writers, designers & boutiques to join us and work with us. Any designers or boutique would have had the option to list their products with us with little commission. Confession of a Zaraholic was in association with ZINAH. Confession of a Zaraholic was an online boutique consisting of handpicked modest clothes presented in the style of a digital fashion magazine for the modern Muslim woman. The pages of COAZ included high fashion editorials with purchasable one-off fashion content & products via worldwide delivery. The new digital …

KING OF CRYSTALS

Luxury scarves and accessories designer Zinah Nur Sharif started her love affair with fashion 10 years ago with an early introduction to fashion illustration moving on to fashion design technology later in college and university years. Zinah & Fashion are still happily involved to this present day. With her first design made in July 2006, Zinah had the ultimate vision of creating elegant, feminine and luxury scarves. With an eagerness to fulfill her vision, Zinah studied fashion design and specialized in graphic design on a degree level. Zinah started running a blog in July 2010 that has been a supportive platform to showcase her love for fashion and it has been kept updated with fashion photography, whimsical style tales, frills, pretty words and wonderful things.  The label ZINAH was born in June 2012 on a very small scale and exclusively catering to private clients, creating haute couture scarves. ZINAH started evolving in the background scene and is finally ready to be introduced to the world. Respecting tradition of haut couture, ZINAH only uses finest and most genuine materials with …