The MA Strategic Fashion Marketing provided a learning environment in which business graduates could develop both creative and strategic skills in fashion marketing and management. It had an established record of recruiting high calibre international and home/EU students who predominately go on to develop successful middle management fashion marketing careers across the fashion industry spectrum. I did units in: Business Strategies (for Burberry) Branding (for Christian Dior) Research Methodology (in preparation to final dissertation) Collaborative Unit (with Art of Publishing) International Business Strategies (for Manolo Blahnik) Marketing Communications (for Reiss) Masters Dissertation looking at the GCC market & analysing the marketing communications methods in print publications. Main focus was Muslim women as luxury clients and how to utilise the regulations loopholes in advitorial, editorial and advertising Brands that I have also studied across those units included: Louis Vuitton Chanel Prada Gucci Elie Saab Uniqlo Marks & Spencer Styling and Words | Zinah Nur Sharif Photography | Ty Faruki Makeup | Safiyah M Model | Simona Bajorinaite
Graphic Design work done during my Bachelors degree in Graphic Information Design at the University of Westminster between 2009-2012. My final project was an illustrated book version of ‘Life’s Little Instruction Book’ by H. Jackson Brown. The book includes 111 quotes, of which majority are illustrated. Giving simple instructions that allow the readers to utilise their time in different activities other than compulsive consumption. Materials: Adobe Photoshop CS5 & Adobe InDesign CS5
Fine Art for my A-Levels in 2008/2009 at William Ellis School, part of La Swap focusing on women in fine art. My final work was a symbolism of women’s mind, intellect and imagination. It’s meant to reflect that a woman is more than her body, hence the silhouette being black and the rest painted in colourfully in oil paint. Main materials used during my studies: Oil Paint, Black Ink, 4B Pencil The rest of my work reflects on forms and shapes that are distinctively feminine (the curves on the glass), political movements to silence the population and more colourful abstract oil paint work to distract viewer from the female head silhouette at the bottom corner.